ADVANCED ADVERTISING

Highly targeted, interactive and personalized advertising

In a market where media is exploding and advertisers have more options than ever before, the competition for advertising revenue and the need for ad targeting and relevancy has never been more intense. As a result, the days of broad based, untargeted television advertising are quickly slipping away to more measurable sources like the Internet. Consequently, service providers are forced to seek new ways to gather and utilize increasingly available information about customers, their interests and services usage in order to provide targeted advertising. To achieve this, service providers are deploying Sigma Systems' Advanced Advertising solution, which provides insight into the service provider's customer demographic and service preferences, and delivers value added, interactive and tailored advertising options to advertisers for their desired market niches.

This award-winning Advanced Advertising solution enables service providers to:

• Mine rich subscriber and service information from the Service Management Platform and third-party systems to enable advanced advertising offerings and upsell campaigns
• Determine true target audience qualification profiles for effective advertising
• Enforce subscriber information privacy and manage privacy preferences
• Support high performance availability of geographic and regional data for sub-second response times for run-time advertising requirements
• Enable multi-screen, targeted advertising across multiple advertising platforms such as broadband/ISP, wireless, iTV/EBIF, linear and VOD, including IPTV