Features and Benefits

SCTE 130-based platform with SCTE 130 SIS API

• Built on the open SCTE 130 SIS API that is cross-platform extensible
• Supports the standardized communication process between the SIS and other SCTE 130 components
• Accessibility to subscriber information to successfully execute campaign reach, ad decision, and ad placement queries
• Enables the delivery of highly segmented, addressable ads to key target viewers

Subscriber information aggregation & data source framework

• Aggregates, standardizes and normalizes subscriber information into a single consolidated view
• Manages the collection of subscriber data from multiple internal and external third party sources
• Easily access, manage and utilize data for creating Audience Qualifiers, the targeting attribute data for subscribers
• Enables subscriber information to be viewed holistically across multiple data silos to create targeted subscriber lists
• Data sourcing options include third party and file import processes

Writable subscriber information service (SIS)

• Write information to the SIS to perform specific operations such as new Audience Qualifier definitions
• Read and update subscriber ad delivery history on a per device and/or campaign basis
• Ability to control and limit ad frequency, track ads viewed by the subscriber, and schedule alternating ad campaigns

Audience qualifiers & profiling

• Sophisticated audience profiling system to calculate, create and store Audience Qualifiers representing subscriber profiles to enable targeted ad placement decisions
• Tools to regularly refresh Audience Qualifier values to continuously define and refine audience segments
• Intuitive user interface enabling the identification and development of audience segments for advertisers and/or internal marketing campaigns
• Easy creation of highly accurate audience profiles for faster campaign negotiation and setup

Privacy & security controls

• Flexible subscriber privacy and security settings to enforce subscriber information privacy
• Easy management of subscriber privacy preferences, such as opt-in and opt-out, to ensure alignment with service provider's corporate requirements
• Built-in customizable authentication and policy processes to define and establish user access policies for optimum data security

High availability, performance and interoperability

• High performance sub-second response times for geographic and regional data distribution
• Critical run-time support for dynamic ad insertion execution
• Scalable addressability enabling one-to-one advanced advertising campaigns at the subscriber and/or household level
• Proven interoperability with other SCTE 130 ecosystem partners enabling operators to deploy integrated advertising solutions